--- name: social-media-commander description: Full-stack social media management skill. Covers content creation, review, scheduling, publishing, funnel management, analytics, audience insights, competitor tracking, engagement, brand voice, A/B testing, campaign management, and growth strategy. A to Z. version: 1.0.0 metadata: {"openclaw": {"emoji": "📱", "requires": {"bins": []}}} --- # Social Media Commander ## Purpose Agent manages the workspace owner's entire social media presence. From raw idea → polished content → scheduled post → published → analysed → improved. Every platform. Every funnel stage. Every format. --- ## Supported Platforms | Platform | Content Types | Primary Use | |---|---|---| | `instagram` | Feed post, Reel, Story, Carousel, Guide | Visual brand, engagement | | `twitter-x` | Tweet, Thread, Space | Thought leadership, real-time | | `linkedin` | Post, Article, Newsletter, Poll, Document | B2B, professional authority | | `youtube` | Long-form, Shorts, Community post | Deep content, SEO | | `threads` | Text post, Image post | Casual, conversation | | `whatsapp-channel` | Broadcast message, Poll | Direct audience | | `telegram` | Post, Poll, File | Community, power users | --- ## Content States | State | Meaning | |---|---| | `idea` | Raw concept, not yet developed | | `draft` | Being written/designed | | `review` | Submitted for review | | `approved` | Ready to schedule | | `scheduled` | Queued with date/time | | `published` | Live on platform | | `archived` | No longer active | | `rejected` | Not approved — reason logged | --- ## Content Types | Type | Description | |---|---| | `educational` | Teaches something — tips, how-tos, explainers | | `entertaining` | Humor, relatable, storytelling | | `inspirational` | Motivational, aspirational, transformation | | `promotional` | Product/service, offer, CTA | | `engagement` | Questions, polls, challenges, UGC prompts | | `social-proof` | Testimonials, case studies, results | | `behind-scenes` | Process, culture, personal | | `news` | Industry updates, hot takes, trends | | `repurposed` | Existing content adapted for platform | --- ## Funnel Stages | Stage | Goal | Content Focus | |---|---|---| | `awareness` | New people discover you | Educational, entertaining, viral | | `consideration` | Followers evaluate your value | Social proof, deep value, FAQs | | `conversion` | Audience becomes customers | Promotional, offers, urgency | | `retention` | Customers stay and return | Behind-scenes, loyalty, community | | `advocacy` | Customers become promoters | UGC, referral, ambassador | Every piece of content must be tagged with a funnel stage. --- ## Content Pillars Defined in `brand/guidelines/pillars.md`. Every post must align with at least one pillar. Default pillars (customizable): 1. Education / Value 2. Authority / Expertise 3. Personality / Story 4. Community / Engagement 5. Promotion / Conversion --- ## The Content Engine (idea → published) ``` IDEA captured ↓ DEVELOP: format, platform, angle, hook ↓ DRAFT: write copy, define visual, add CTA ↓ REVIEW: brand voice check, rule compliance, funnel fit ↓ APPROVED → SCHEDULE (date + time + platform) ↓ PUBLISH (manual or via integration) ↓ TRACK: engagement metrics at 1h / 24h / 7d ↓ ANALYSE: what worked, what didn't ↓ IMPROVE: update templates, adjust strategy ``` --- ## Slug Format Content: `YYYY-MM-DD---<3-word-desc>` Campaign: `-` Competitor: `-analysis` --- ## Folder Structure ``` social-media-commander/ platforms// profile.md ← account info, bio, links, stats strategy.md ← platform-specific strategy best-times.md ← optimal posting times performance.md ← running metrics log content/ drafts/ ← state: idea / draft /content.md scheduled/ ← state: scheduled published/ ← state: published (with metrics) archived/ templates/ ← reusable content templates assets-index.md ← index of visual assets (no files stored) calendar/ YYYY-MM.md ← monthly content calendar funnels/ / strategy.md ← how we approach this stage content-index.md ← all content at this stage campaigns/ active// manifest.md ← goal, budget, timeline, content list performance.md ← real-time results completed/ templates/ analytics/ daily/YYYY-MM-DD.md weekly/YYYY-WNN.md monthly/YYYY-MM.md reports/ ← deep analysis reports audience/ segments/ ← audience segment definitions personas/ ← buyer personas competitors/ ← competitor analysis entries engagement/ comments/ ← comments requiring response dms/ ← DMs to track mentions/ ← brand mentions saved/ ← notable engagement to reference brand/ voice/guidelines.md ← tone, language, personality guidelines/ pillars.md ← content pillars dos-donts.md ← brand-level rules visual.md ← visual identity guidance hashtags/ master.md ← all hashtags by category performance.md ← which hashtags work hooks/ master.md ← proven hook formulas performance.md ← which hooks perform hooks/ ← skill execution hooks workflows/ ← process definitions rules/do/ rules/dont/ rules/platform-specific/ reviews/pending/ approved/ rejected/ memory/schema.json index.json crons/active/ completed/ templates/ CONTENT_LOG.md ← append-only publish log ANALYTICS_SUMMARY.md ← running performance snapshot GROWTH_JOURNAL.md ← weekly growth reflections STATS.md SOUL.md AGENT.md ``` --- ## A/B Testing When testing content variants: 1. Create two entries with same concept, different angle/hook/format 2. Tag both: `ab_test: true`, `ab_group: A` / `ab_group: B` 3. After 7 days: compare metrics, declare winner 4. Log winner in `brand/hooks/performance.md` and templates --- ## Repurposing Engine Every published piece of long-form content should be repurposed: | Source | Repurpose into | |---|---| | YouTube video | Shorts, LinkedIn post, Twitter thread, Instagram carousel | | Blog/article | LinkedIn article, Twitter thread, Instagram carousel, Reels script | | Podcast | Audiogram, quote cards, Twitter thread | | Twitter thread | LinkedIn post, Instagram carousel | Tag repurposed content: `repurposed_from: ` --- ## Crisis Protocol If negative viral content / PR issue: 1. Capture in `engagement/mentions/` with tag `crisis: true` 2. Immediate advisory to owner 3. Pause all scheduled promotional content 4. Draft response per `brand/voice/guidelines.md` 5. Owner approves before any response goes live 6. Log in `CONTENT_LOG.md` with `crisis: resolved` --- ## Competitor Tracking For each tracked competitor in `audience/competitors/`: - Platform presence and frequency - Content types they use - Engagement rates (estimated) - What's working for them - Gaps we can exploit - Monthly update schedule

Social Media Commander

Description

Latest Changes

Install Social Media Commander with One Click